About me
Christina is a Subject Matter Expert (SME) in Marketing, leveraged for her expertise in building teams, brands, and products that address actual, current, and future customer challenges through the power of storytelling. Her background covers global corporations, SMBs, indie startups, non-profits, law firms, real estate agencies, tech startups, environmental organizations, publishing houses, financial services, HR, manufacturing, and the entertainment industry. Committed to advocating for artists, brands, and creatives, Christina engages fans and helps express unique digital identities with authentic storytelling, strategic partnerships, and captivating experiences. She fosters growth with empathy, strategy, leadership, and mentoring. Christina heads the marketing team at New Rising Sun, known for producing The Bumbershoot Arts and Music Festival. She has served as the National Account Marketing Director of New Media at SonyBMG Seattle/SF, developing marketing campaigns across labels like Arista, Columbia, Epic, RCA, and various indies. Her previous roles include Sr. Business Development Director at Rightside (Donuts), enhancing the live streaming arm for film, music, and gaming. A recognized figure in the industry, she often appears as a moderator and panelist at conferences such as MusicBiz, SXSW, and Bandwidth Music & Technology Conference. As an always curious individual, Christina ventured into the entertainment and tech intersection after studying art in the UK. Besides her professional endeavors, she is a passionate painter, music writer, clothing designer, and co-creator of The Songwriters Retreat UK. Her creative works support charitable organizations like The Marsha Rivkin Center for Ovarian Cancer Research, The American Heart Association, and the Northwest Organization For Animal Help, showcasing her dedication to leveraging her talents for social good.
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